meet the creatives

two fans of cozy stays, unique properties, and exploring new places joined forces and thus guest house was born.

With Will's expertise in photography, cinematic video, and artful editing and Maddie's professional background in brand development, social media, and marketing - the Guest House founders are a creative dream team.

Together, they share a passion for delivering high converting content, social media management, and web design for hospitality, tourism, and lifestyle brands.

Hey, I'm Maddie!

Hey, I'm WILL!

Born in Minnesota a number of years back, somewhere along the way Will picked up a camera and used it to take photos and capture video of people, places and things. Over the last 4 years, he has had the pleasure of working with various hotels, short-term rentals, and tourism boards.

His mastery in his creative pursuits is evident in his ability to blend composition, framing, and the interplay between light and shadow, crafting imagery filled with depth.

His work has been featured in many prestigious media outlets, including but not limited to, Good Housekeeping, Forbes, and the Boston Globe. Will's keen eye for detail and passion for storytelling enable him to craft compelling visual narratives that showcase the unique experiences offered by each destination.

creative lead

marketing lead

Before taking the leap to becoming a full-time creator, Maddie was well immersed in the dynamic world of marketing, brand development, and social media management. She's thrived in roles such as Head of Social, Content Strategist, and most recently, Brand Manager, where she led strategic growth, brand awareness, and marketing campaigns for a growing company.

Throughout her professional career and various creative side hustles, she found herself drawn to hospitality and travel photography and discovered a true passion for capturing properties and brands in ways that bring them to life.

Maddie seamlessly blends her expertise in storytelling and strategic positioning to craft engaging content, social media tactics, digital marketing initiatives, web design, and ultimately aims to help hosts create online presences that are just as captivating as their properties.

Hey, I'm Maddie!

marketing lead

Before taking the leap to becoming a full-time creator, Maddie was well immersed in the dynamic world of marketing, brand development, and social media management. Starting her journey as a freelance social media manager, Maddie progressed through various roles including In-House Creator, Head of Social, and most recently, Brand Manager where she led strategic growth and development initiatives for a growing company.

Through her professional career and various creative side hustles, she found herself drawn to hospitality and travel photography and discovered a true passion for capturing properties and brands in ways that bring them to life.

Maddie seamlessly blends her expertise in storytelling and strategic positioning to craft engaging content, social media tactics, digital marketing initiatives, and ultimately aims to help hosts create online presences that are just as captivating as their properties.

Our Guest Book

what our clients

“I cannot overstate the magic Will has brought to Lumen Nature Retreat! His masterful photography has not only captured the essence of our retreat but has also breathed life into our social media presence, propelling us to new heights of engagement and visibility. Each image he creates tells a story, evoking a sense of wonder and connection to nature that resonates deeply with our audience. We've seen our followers skyrocket and our brand get noticed like never before.

In addition to his exceptional talent behind the lens, Will also brings a collaborative and professional approach to every shoot. He understands deeply of our brand and ensures that each photograph aligns seamlessly with our identity and values. He also did not hesitate to share professional suggestions and ideas, and every piece of his deliverables exceeded our expectations. We wholeheartedly endorse Will for any businesses who want to build a distinguished brand to connect with your audience, and look forward to continuing our partnership as we strive to share the beauty of Lumen Nature Retreat with the world.”

-Susan Zhao
Owner of Lumen Nature Retreat in Woodstock, NH

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Our Guest Book

what our clients

"The reality for cabin owners in the age of social media marketing is that we get pitched ALL THE TIME by content creators. It’s so hard to know which are legit, and which aren’t worth the investment, of either a free stay or paying for photos/content. Maddie’s professionalism showed from her first message, which is why I took the risk. And boy was it worth it! Her photos are amazing (you can see for yourself just by looking at her portfolio), but I was just as impressed by her process. She was super responsive to messages, easy to communicate with, clear in what she’d be delivering, AND was just an overall great guest! I loved hearing from her during her stay, she tagged us in all her content, and shared sneak peeks on her stories while she was there. When I got the final images? Exactly what I expected (and more!). She understands what it takes to stand out in a crowded market, she knows how to show the experience (and not just the space), and her editing style is MADE for cabins 🥰 I would happily recommend her to other cabin owners (and I already have!) and would also be thrilled to work with her again!"

-Janice
Owner of Cozy Rock Cabin in Freeport, ME

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Our Guest Book

what our clients

"My husband and I worked with Maddie and Will in July and were so happy with our photos and videos! They were both super professional and easy to work with. We will definitely be using them again for our future cabin projects!"
-Alivia Joseph
Owner of Austin Pines Cabins in Geneva, Ohio

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